Founder, PageChecks
Max
Web developer who built PageChecks out of the audit toolkit he used at his agency.
- Independent, web-first
- contact@pagechecks.com
- 12 articles
Profile
About Max
Max has been building websites since high school. PageChecks started as the internal audit toolkit at his web agency, a set of small browser checks he ran on client URLs before paying for full crawls or vendor reports. After enough clients asked how he ran them, he packaged the kit up and shipped it publicly so any developer or marketer could run the same diagnostics for free.
Today he builds the tools, writes the editorial, and reviews every page against the live product before it goes out. Coverage spans technical SEO, AI crawler access, machine-readable publishing, and retrieval workflows, with the editorial focus tied to what moves traffic on the page in front of you, not what fills a content calendar.
Expertise
Areas of focus
The day-to-day topics behind the tools and the editorial line.
- Technical SEO audits
- AI crawler access and retrieval
- Structured data and entity signals
- Publishing workflow QA
Recent writing
Articles by Max
Common Technical SEO Issues That Kill Rankings
Some technical SEO issues are annoying. Others quietly suppress rankings across entire sections. This guide covers the patterns that do the most damage and how to spot them early.
Read post →Do You Need llms.txt?
llms.txt can be useful, but it is not a shortcut past weak content or blocked crawlers. This guide explains when it helps and when it is just extra surface area.
Read post →GPTBot vs ChatGPT-User vs ClaudeBot: What Each Bot Actually Does
Teams often make one robots.txt change and assume it covers every AI system. It does not. This guide explains the difference between GPTBot, ChatGPT-User, ClaudeBot, and related bot policies.
Read post →How to Check if AI Crawlers Can Access Your Site
If you want your pages cited in AI search, first confirm the bots can actually fetch them. This guide shows how to audit robots.txt, path-level rules, and page-level signals without guessing.
Read post →How to Optimize Your Site for AI Citations
Getting crawled is only the first step. If you want citations from AI systems, your content also needs clear structure, explicit answers, and machine-readable signals.
Read post →How to Prioritize Technical SEO Issues After an Audit
A technical SEO audit is only useful if you can separate urgent issues from background noise. This guide shows how to rank findings by impact, scope, and next action.
Read post →Verify
Verification & sources
Where to corroborate the editorial work and the publishing entity.